Revenue Tool
Missed Calls Calculator
See what unanswered calls actually cost you each month — lost appointment revenue plus the lifetime value of the new clients who never called back.
The calculator
What unanswered calls actually cost
Revenue settings
What a retained client is worth over the whole relationship.
Call volume
At 30%, 7 of those 22 calls are first-time clients.
See your monthly impact
Enter your name and email to unlock your personalized results. We will send you a copy of the summary too.
The inputs
Where to find your numbers
Average ticket price
What a typical appointment bills out at. If you run salon and mobile side by side, run the numbers twice — mobile tickets are usually higher.
Customer lifetime value
What a retained client is worth across the whole relationship. A dog on a six-week schedule for three years is worth far more than one groom.
Missed calls per month
Pull this from your phone system or carrier log. Count anything that rang out, hit voicemail, or came in after hours.
New customer rate
The share of missed calls that are first-time clients. These are the expensive ones, because losing them costs the lifetime value, not one appointment.
The math
How the numbers are calculated
- Lost appointment revenue
- Missed calls × average ticket price
- New clients missed
- Missed calls × new customer rate
- Lifetime value lost
- New clients missed × customer lifetime value
- Annual figures
- Each monthly number × 12
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Related resources
FetchDesk AI
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